VFS Logo Guide
The new Vertical Flight Society brand and logo were announced on April 19, 2018, featuring Hovey the Hummingbird and the arc of a rotating airfoil. If you would like to use the VFS logo, we have provided three applications to help you:
- the standard compact stacked logo with the type on two lines. This is the preferred use for the logo, particularly when on the side of a page or other narrow spaces
- a linear logo suitable for wide spaces or those where vertical space is limited
- the logo symbol by itself, without the type
Logo graphics for each representation are provided in small and large sizes. Graphics are provided as JPGs and as PNGs with transparent backgrounds, as well as a CMYK EPS suitable for high-resolution printing.
Finally, a solid white version of each representation, size and format is also provided. Use this version when dark backgrounds make the official logo colors difficult to see, or when a single-color logo is required (silkscreening, embroidery, one-color printing, etc.).
In addition, we have included our official colors and font typeface, and everything else needed to properly display the VFS logo, as well as the current Forum logo. Please review the information below and contact VFS headquarters if you have any questions on proper usage.
Stacked logo (preferred)
The VFS "stacked" logo is narrower, with the Society's name on two lines.
Suggested placements:
- alignments to the left or right of text blocks
- shirts or caps
- anywhere a narrower space is called for
Downloads:
Linear logo
The VFS "linear" logo is wider and features the Society's name on a single line.
Suggested placements:
- headers and footers of web pages
- letterhead
- email signature blocks
- presentation covers such as cards and folders
- pens
Downloads:
Symbol-only logo
We have also provided a selection of logos featuring only Hovey and the "swoosh" — the Society's name is not included.
Suggested placements:
- small areas where type would not fit or be too small to read
- pins, stickers and similar where the type would be difficult to reproduce
- applications where the Society's name is spelled out elsewhere (but still in close proximity to the logo)
Downloads:
Logo colors
We've provided a range of color definitions, should you wish to use official Vertical Flight Society colors in your productions.
| Pantone (PMS) | CMYK | RGB | Hex (HTML) | |
|---|---|---|---|---|
| Red | 193 | C: 16 M: 100 Y: 77 K: 5 | R: 197 G: 9 B: 59 | #C5093B |
| Yellow | 7405 | C: 6 M: 16 Y: 100 K: 0 | R: 242 G: 205 B: 20 | #F2CD14 |
| Blue | 282 | C: 100 M: 87 Y: 42 K: 52 | R: 3 G: 29 B: 64 | #031D40 |
Logo typeface
The Vertical Flight Society logo uses Nunito Sans, provided for public use by Google Fonts under the Open Font License. While the logotype uses Nunito Sans Light, the complete Nunito family includes a range of fonts and weights suitable for a variety of applications. Download the Nunito Sans Font Pack Zip Files.
The Vertical Flight Society is the world’s oldest and largest technical society dedicated to enhancing the understanding of VTOL technology.
- example of Nunito Sans Regular
Forum Logo
The Forum logo should be used in lieu of the VFS logo for Forum-related messaging.
Downloads:
| CMYK | RGB | Hex (HTML) | ||
|---|---|---|---|---|
| Regal Blue | 7405 | C: 91 M: 49 Y: 39 K: 13 | R: 8 G: 104 B: 125 | #192853 |
| Teal | 282 | C: 85 M: 27 Y: 62 K: 8 | R: 9 G: 132 B: 115 | #098473 |
The Vertical Flight Society
The new brand and logo were announced in April 2018, with this explanation in Vertiflite, May/June 2018:
“The colors of the AHS logo have long been the red, white and blue of the American flag, signifying the heritage of the Society; these colors are retained in the new logo. The hummingbird, named “Hovey” decades ago, endures as the symbol of vertical flight and of the Society; she also remains outlined in yellow to evoke the gold fringe and eagle that embellish the flag. The name of the Society is also in blue, providing an enduring bond with the vertical flight capabilities of the hummingbird. Finally, the red arc depicts the tip path of rotating blades that generate lift or thrust—the quintessential essence of technology that defines the domain of the Vertical Flight Society.”